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August 2009 Vol 4, African Airlines

South African Airways Looks to Increase Passenger Satisfaction

Sun, Sep 20, 2009

South African Airways Looks to Increase Passenger Satisfaction

It now seems that South African Airways is looking to increase their customers’ satisfaction with its website. They are hoping to do this when it launches its interactive timetable and route mapping tools. The tools that will be used on the website have been developed by OAG, which is one of the world’s leading aviation data businesses. South African Airways will be the first airline to sign up for OAG Route Mapper.

The OAG Route Mapper is going to be integrated into the airline’s own reservation systems. The plan is to do this via the airline’s website. This tool will help to provide airlines with a very cost effective way to help increase their passenger loyalty by allowing business and leisure travelers to get a quick glance at where they can fly to with that airline. Although South African Airways is the first airline to use this on their website, other airlines are sure to follow soon.

South African Airways said that this new service can be expected on their website within a month or so. The South African Airways chief information officer, Mike Re, said that the carrier is ahead of the pack when it comes to seeking out and using the most up-to-date technology for its website to help and make passengers life easier. Right now it is the aim of South African Airways to make things as convenient as possible for customers when using the carrier’s website.

The senior vice president of OAG, John Weber, said that they are very delighted that South African Airways is such a forward thinking carrier and that it has chosen to be their launch customer. This service should help to enhance their website and drive in more customer loyalty.

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