RSS 2.0 FeedJuly 2010 Vol 7, Advertising
TOA Advertising options
Great opportunities exist for advertisers to take advantage of the wider audience appeal being generated through Take off Media (www.takeoffafrica.com) on products aimed at a targeted audience of influential people in the aviation industry. The strength of Take off Media brand and its quality content provides a great platform for delivering company, product or service news- the credibility of the site editorial and loyalty of its users creates a receptive environment for these messages. Take off Media through www.takeoffafrica.com is building a great reputation for covering topical events - whether they are aviation or travel conferences, meetings, seminars symposium - dedicated content areas are created and updated continually. These tactical event- sites provide great sponsorship opportunities, whereby advertisers can dovetail with activities in other media and capitalise on heightened consumer interest around events. Why not contact us to see what opportunity exist for your brands and let us help spread the news about your brand. We'd be happy to work with your marketing and advertising teams to create customised campaigns for your brands, involving advertising, sponsorship, and e mail marketing elements.
Advertising options
Banner Description: Banner Advertisements are the most popular form of advertising on the world wide web. When used correctly, with the right level of investment deliver the following benefits: Pixel size: 468 pixels wide by 60pixels high File size: 12 k file size limit Material animated, Static gif or flash Buttons Buttons are typically placed on the right or left hand side of sites within navigational areas, alongside regularly accessed navigational links. They can be purchased on a fixed term basis ( one month permanent position) or on a page impression basis ( rotating amongst participating advertisers). Content boxes are a great way tom communicate news, product /service information or specific offers. Placed within highly trafficked pages, content boxes are branded by advertisers and provide them with the flexibility to create their own tailored messages. The messages contained within these boxes are prominently displayed next to popular content thus increasing noting and impact. And messages are perceived as being endorsed by sites , providing for positive brand associations. Content boxes provide room for summary copy, images and branding and can be used as an alternative or to compliment traditional banner advertising.
Skyscrapers
Description: A smaller version of a skyscraper ( dimension of 120 x 240)
Pixel size: 120 x 120 File size: 6k Material: Animated, static gif or flash
Skyscraper
Pixel size: 120 x 600 File size: 18k Material: Animated, static gif or flash
Pixel size: 120 x 240 File size: 18k Material: Animated, static gif or flash Promo Box / Double button Description: A double promo box is the same as a button except that the dimensions are 120 x 120, it is often referred to as a double button. Promo Box Promo boxes are typically placed on the right or left hand side of sites within navigational areas, alongside regularly accessed navigational links. They can be purchased on a fixed term basis (one-month permanent position) or on a page impression basis (rotating amongst participating advertisers).
